12/27/2023 0 Comments Alula ksaRELATED: Qatar Travel Guide: The Latest in Air, Hotels and Entertainment for 2022 It was basically closed off for the last 100 years, so it has remarkable historical sites, such as Hegra and AlUla Old Town. We’re really positioning the destination to be authentic and experiential, as well as very bespoke and individual. It has four pillars: wellness outdoor activities the arts and history and heritage. It’s what we call a boutique heritage and culture destination. What can travelers expect when they visit AlUla? We’re committed to preserving and protecting the natural heritage areas and the historic sites. Everything we’re doing is carbon neutral all development has to leave no footprint - so no tall buildings, and they all have to blend into the environment. Things are being developed with sustainability in mind. Credit: 2022 Experience AlUlaĬOVID-19 gave us the opportunity to really do deep dives into how we want to position AlUla as more of a boutique destination focused on regenerative tourism values, not mass tourism. Stargazing is one of the outdoor opportunities for travelers in AlUla. So, we’ve created the beginning of an infrastructure for a tourism industry and we’re going to grow it. We have four companies that offer hiking, biking, stargazing, camel riding, horseback riding, mountain biking and more. These are people working as tour guides, at the hotels, in the restaurants or for adventure excursions. We created 900 tourism jobs in AlUla in the last three years. So, we’re relying on a lot of global expertise. And it’s amazing what you can do when you bring in the best and brightest companies to build hotels, restaurants and other visitor assets, and develop strategies with top consulting companies. But one thing we have in abundance is money. It’s a different culture and a different mindset. What has it been like creating a tourism industry from scratch in AlUla? And everyone is determined to make sure that Vision 2030 is a reality. That buys a lot of hotel rooms, a lot of restaurants and a lot of activations. is investing $1 trillion in this transformation project over 10 years. It’s got the Red Sea, Jeddah - which is a port city with cruises now - and a lot of development along the coast. It's just amazing - the country is evolving and progressing.Īs mindsets change, I think Saudi Arabia is going to become a more popular destination. And one of the plan’s strategies is to develop a tourism industry and an entertainment industry. When Crown Prince Mohammed bin Salman took office, he put in place a plan called Vision 2030, and got rid of a lot of restrictions that the old regime had in place.
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